Contemplating Freedom

Yet another Masnick article written... this time about Lance Ulanoff and his opinion of the how DRM-Free music will not free music and how we are on the verge of Economic Collapse (insert 1970's pyscho music). Ulanoff and his dirty tongued opinions really piss me off. It's one thing to state your opinion on PC Mag about music but its completely different when you start slinging minor insults at others who think we're heading in the right direction. It's misguided people like him who are suppose to have a degree in some kind of journalism or the basic common sense to research behind things before you post. This coming from the Editor-in-Chief of PC Mag. Go back to Starbucks, you yuppie.

But, I digress. Naturally, he takes a stab at the Radiohead deal stating not everyone can do it that we're not all Hannah Montana which is true (though I wish I was, oh yes). Psst, you know what's another true thing? There's not just one business model for this digital future of ours. And why is he asking how many bands are touring these days? Over 6000 official concerts appear on TicketMaster in the U.S alone at any given time within a 45 day span. That is only one website and not including local junctions. Not to mention, 2007 was the best year ever (thanks Louis Hau!) in terms of concert revenue... it was up to a record $3.9 billion, up 8% over 2006, and it's been on increasing path for nine consecutive years. Oh wait, what happened 9 years ago? Interesting.

The worst part of Ulanoff's article is dramatic conclusion that I will pull from TechDirt's article (because Lance's grammar):

"giving away content free of charge... [flies] in the face of everything we know about a functioning economy. People will become dissatisfied. Artists will stop making content because they're not getting paid. When there is no content, people will stop buying gadgets to consume that content. In short order, one part of our digital economy will collapse, and it could be followed by countless others."

No. Just flat no. This is a wild accusation! Now, my narrative turns direct. First off, you started this article making the consumers feel like the bad guy (or girl). Then, you blame the industry for causing the economic downfall of the digital society...? I'm confused here but nonetheless, I'm fairly sure you get paid sir via some sort of business model based upon using infinite goods (articles) that are free. Obviously, this "free" model works digitally otherwise you wouldn't have a job and the world might have been better if you weren't edited good articles. What you are wanting to do is hold on to traditional (obsolete) business models that (so-call) protect its investors or contributors solely by a plastic coaster and pretty printing. The digital age has changed that and like your online magazine (subscription based in paper format, free with ads in digital) has had to make changes to its business model as well. Scarce goods like a magazine are chargeable. When it becomes digital, it will also become an infinite good and usually in our competitive market it will push that cost to zero.

People are being paid for music more now than ever. Promotions from social sites like MySpace or (even better) Pandora Radio allow people to discover new music (without fear of a bad purchase or the liability of sharing it) and actually fill a void where old business models left empty: the ability to tour as a new band and make money earlier. Not to mention, the cost of production for music has become very minimal at best because most modern computers can process and digitize music with cheaper hardware and save in the end. This digitization of music has revolutionized the way the world listens. FM Radio Station's may soon see their end as well because of the common placement of LCD navigators in cars. With the use of MP3 players and the 700 MHz spectrum, we may see Internet Radio usage grow even more with software in cars that allow you to tune into these streams. But that's just my 'bogus' prediction.

Lance, your view is askew and you need to do a bit more research. In the months to follow, music will become more and more apart of our lives even more so than it already is. Economic collapse? I beg to differ. I see prosperity and musicians actually getting their money's worth for their art. Oh, and I see happy consumers. Enjoy your face.